WHAT IT IS:
An invigorating shampoo that helps reduce breakage when used as a part of the Full Potential regimen.
WHAT IT'S FOR:
- Density: fine to thick
- Texture: straight to curly
- Type: breakage-prone or thinning
WHAT IT DOES:
Infused with our Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores--creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.
Energizing Creatine helps keep hair looking healthy Invigorating Menthol offers a cool, tingling sensation (oooh!) Formula with UV absorbers helps protect hair against UV damage Bb.
- Mineral Oils
HOW TO USE IT:
Work a dab through wet hair, lather well and rinse thoroughly. Follow with Full Potential Conditioner and Booster Spray.
- Immediately: 80% of regimen users said hair looks fuller
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style