As every stylist (and breakage-prone consumer) knows, weak and brittle strands don't make for a great 'do. Flawless styling requires a strong foundation. With fuller, more resilient hair, you can part, swoosh, sweep or pin as you like--without stressing over hair loss.
Bumble and bumble's new Full Potential Hair Preserving Shampoo, Conditioner and Booster Spray provide the building blocks for stronger locks from scalp to ends. Instantly, the regimen creates the look of a healthier, plumper mane. Over time, it significantly reduces hair loss (due to breakage). It's your full (styling) potential, realized.